When the Cheapest Deal isn’t Necessarily the Best Value Deal

Now and then I would help people with their travel arrangements, pro bono. And most often, they did not even know that I didn’t get a commission from the work I did, and that is okay. It’s not just about making profits, although, earning money plays a significant part to owning a business. Make no mistake; I am here to make money, too!

However, I am a firm believer that establishing excellent relations with people are far more important than short-term earnings. Besides, I’m having fun doing what I’m doing, and I’m grateful that I have loyal friends who not only support and patronize my business but also refers my service to others.

Like I said before, my goal is to get my clients a better value for their money while I earn a little extra in the process. And if the prices you found on my Booking Page gave you either matching or almost a negligible price difference, I humbly ask that you kindly book from me, instead. Or at least allow me to book it direct from the supplier so I could earn the commission.

I don’t expect people who don’t know me or knew me very little to trust my word fully. That is okay. I am also a bargain hunter, and I am aware of the value of money well spent. I came up with the acronym FAIR GOD, which stands for Faith, Accountability, Integrity, Respect, Grace, Oversight, and Discipline, and made it the core values of my work and business ethics. It is my hope that as I grow my customer base, and that every client I service, whether I earn from them or not, will experience a healthy dose of FAIR GOD in their interaction with me.

As I learn more about the travel business and get sophisticated at understanding the different areas of it, I get astonished at how many of us, time and again, make errors in assigning values when making purchases. And how our propensity towards shifting comparisons and getting the cheapest rates can rob us of seeing the best value deals.

Why we make bad decisions by Dan Albert.

Recently, I helped out a customer searched for a roundtrip flight for two people. We set the criteria namely one stop and short layover (not exceeding six hours), and given the said parameters the price should be low. I always ask for a budget we’d work with, but this time, the client refused to name one. I managed to get a decent airfare rate for roughly $2,199.54 for two people, round trip via Air China. It’s one stop, and the layover is less than five hours. It’s definitely within the parameters set, and in comparison to other airfares, it should be a well-valued deal. The client, however, wanted to wait so they could do a price check. And it’s understandable.

It’s not just standard practice, but it is also a rule to inform the customers that prices are never guaranteed until purchased. In the case of airfares, unless ticketed, the rates may change without notice. And waiting for flights that are only over a month away to go on sale may involve some risks. Also, I take extra caution at strongly advising my clients to pursue a purchase I’m offering because of it being the best deal. I can only guide them to see what the best value is for them given what we both agreed on as their parameters. Ultimately, it is their decision whether they will buy or not. And I understand that.

Unfortunately, since the tickets for the mentioned Air China flight was not purchased right away, The price went up on the next business day to $2327.16 for the two passengers. Comparing it with Expedia’s rate at $2495.62 and Cheapo’s $2501.32 ($1250.66/person),  the booking I got the passengers was still the better deal. However, given that the desired flight is just over a month away, the best value deal could well have been the rate that was quoted in the beginning. Nevertheless, if the intent is to get a flight regardless, any purchase that fell under the set parameters is most likely the best value fare.


Air China Rates May 2

Air China Rates May 2 CheapO for one passenger


May2Expedia Price

Air China Rates May 2 Expedia


A healthy business relationship develops in time. If I could get my customers a matching or better deal, I would be grateful if they would give their support to me. Meantime, I remain confident and joyful for the opportunity to do something that I enjoy without the pressure of hitting quotas or delivering huge profits. I’m confident that eventually I’ll get to a much profitable state as I continually embrace my business ethics.


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